.At the launch of Astrid Andersen's new line Stel, a presentation held outdoors on a pier, The Road's 2002 tune "Switch the Page" was blowing up out of the stereo. It was a star-aligned, emblematic instant, because the London-trained professional is actually starting a brand-new phase in her fashion life, this time around centering the work around herself.Andersen's much appreciated namesake menswear company was concentrated, multicolored, as well as streetwise. Along with Stel, she detailed in a pre-show meeting, "I must sit easily at the facility of it probably much more this time due to the fact that right now it's a girls's wear and tear brand, and it is really extra about me and my private recommendations." Stel additionally demonstrates Andersen's development as a person. After ceasing her line, the professional moved back home to Jutland in the North of Denmark as well as possessed two little ones. She is actually not the individual she was actually back then.Shifting gears in fashion is actually difficult to carry out. Brands seem to be to handle lifestyles of their personal, and it's simple to be pigeon-holed. Stel brake with a few of fashion's rules. The label will certainly reveal in-season, so what appears will certainly be actually available for purchase. Concurrently, seasonality is actually less important in the Stel formula than importance. Selections will certainly be determined by variety (01, 02, and 03 were shown in Copenhagen), the principle being that you can easily come together items across "seasons" both in your closet and also on the selling flooring. Andersen finds no demand for a thoughtful garment to become left even if the calendar pages turn. "The straight interpretation of stel is actually physical body," she claimed, but it [refers additional to] a fundamental design in a type of commercial way it [likewise explains] a set of collectibles-- when you talk about a tea service, you will name it a stel. For me, that was actually fairly an exciting beginning aspect in relations to the suggestion of producing both collectibles, but additionally one thing that's a new base." Having designs pose on scaffold was fortuitous as it recommends numerous metaphors. There's building and construction, which connects to creating a brand-new brand name, as well as the concept of support connects to her view that clothing must work for you. Stel is actually, fundamentally, a type of modular offering, however not one along with the angularity of something like Legos or even piled Mu00e6rsk delivery compartments. Activity, firm, and also empowerment are part of Andersen's strategy. "When I speak about the label, I have this tagline: adapting that you may glide in, denim you can easily dance in, shirting you can easily take a trip in." Freedom, delight, activity.